Who it’s for
What you need
- ✓A public Instagram professional account (Creator or Business).
- ✓Up to 100,000 followers.
- ✓A business registered in France, with an active SIRET number (micro-entreprise or company). Creators whose business is registered outside France can’t sign up yet.
- ✓Be 18 or over.
How it works
How to become a Creator Partner
- 1Check your Instagram account
We read your follower count with Instagram’s official tool to work out your prices. Nothing is posted or changed on your account, and you don’t need to add any link to your profile. - 2Your billing details
SIRET, IBAN and VAT. You never have to issue an invoice: OuChiner issues them in your name and emails them to you. - 3Accept the terms and confirm
Then you make your requests from your Creator area; OuChiner replies within 7 days.
From request to payment
- 1You request a dedicated story, post or Reel, or a tag, at your tier’s price, and choose its posting date.
- 2OuChiner replies within 7 days; if it accepts, the price is locked.
- 3You post no later than the date on your purchase order, with the required disclosure (and your link, except for a tag).
- 4Once it’s online, you click “It’s posted”; OuChiner finds your Reel, dedicated post or tag on your account: with no reply from OuChiner within 3 working days, the post is approved if it is still online with its caption. Your first post and any story are checked by OuChiner itself.
- 5You are paid within 7 days of approval, with the invoice issued in your name.
How much
The rate card
The price of a post depends on your Instagram account's follower count. It's fixed and non-negotiable, and OuChiner reviews every request; on acceptance, it is locked at the tier of the lowest follower count recorded between the request, the acceptance and the previous 30 days.
See the full rate card
| Followers | Dedicated story | + 30 days in Highlights | Dedicated post | Dedicated Reel, at home | Dedicated Reel, in a shop or at an event | Tag (caption mention) |
|---|---|---|---|---|---|---|
| 0 – 999 | €10 | + €5 | €40 | €75 | €110 | €3 |
| 1,000 – 2,499 | €15 | + €10 | €45 | €90 | €135 | €5 |
| 2,500 – 4,999 | €25 | + €15 | €55 | €110 | €165 | €8 |
| 5,000 – 9,999 | €40 | + €20 | €75 | €150 | €225 | €10 |
| 10,000 – 24,999 | €75 | + €40 | €100 | €200 | €300 | €20 |
| 25,000 – 49,999 | €125 | + €65 | €150 | €300 | €450 | €33 |
| 50,000 – 74,999 | €175 | + €90 | €200 | €400 | €600 | €45 |
| 75,000 – 100,000 | €225 | + €115 | €250 | €500 | €750 | €58 |
Prices excl. VAT, per post. For a dedicated Reel or post, a quarter of the price pays for OuChiner’s right to republish it for 12 months; a story, its Highlights option or a tag assigns nothing. The programme doesn’t apply above 100,000 followers.
Also included, free: your profile featured
After each approved post, your profile joins the OuChiner ambassador selection, on the home page and the Ambassadors page: 6 months after a dedicated story or a tag, 1 year after a dedicated Reel or post. No link needed in your bio: just tick the box in your Creator area before your post is approved.
What you post
The rules for a post
OuChiner only checks these points — never your taste or your style. Every purchase order lists them.
- •The label “Ad”, first: on every story frame; on screen and at the very start of a Reel’s caption; on the first photo and at the very start of a dedicated post’s caption; at the very start of a tag’s caption — together with Instagram’s “Paid partnership” label. For an audience in another language, use its country’s word: “Publicité” or “Collaboration commerciale” (French), “Werbung” (German — on a Reel, overlaid for its entire length), “Pubblicità” (Italian), “Publicidad” (Spanish), “Reclame” (Dutch).
- •Dedicated story, post and Reel: you talk about the OuChiner app (free on iPhone and Android) and show it — on screen, or on at least one photo of a post. A tag doesn’t require it.
- •You mention the @ouchiner.official account: on a story, and in the caption of a Reel, a dedicated post or a tag.
- •Dedicated story: your personal download link (ouchiner.com/app?c=…) added with the Link sticker. The story is public — never limited to your close friends — and stays visible for at least 24 hours; with the Highlights option, it stays in your Highlights for 30 days after it is approved. Simply mentioning OuChiner in a story isn’t paid.
- •Dedicated Reel: your link (ouchiner.com/app?c=…) written out in full in the caption, plus a story the same day that shares the Reel with this link as a sticker — a link in a caption isn’t clickable. The Reel stays online for at least 30 days, with its caption.
- •Tag: a photo, carousel or Reel on your feed, on any subject, mentioning @ouchiner.official in the caption with the “Paid partnership” label, and “Ad” first. No link, no app, and never in a story. It stays online for at least 30 days, with its caption.
- •Dedicated post: one or more photos in your feed, the app on at least one, “Ad” on the first photo and at the start of the caption, your link (ouchiner.com/app?c=…) written out in full in the caption. It stays online for at least 30 days, with its caption.
- •You post from the Instagram account you registered, not from another account.
- •Images: if a face or body has been retouched, or generated by artificial intelligence, the image must carry the words “Images retouchées” (retouched images) or “Images virtuelles” (virtual images), as French law requires.
- •No child under 16 as the subject, and the consent of anyone recognisable: in a shop, that of the shop owner being filmed; at an event, the organiser’s rules.
- •Within the format ordered, everything else — style, framing, length, editing, setting, staging — is up to you.
Questions
Frequently asked questions
Any questions? Send us a direct message on Instagram, @ouchiner.official, or use our contact form.
Ready to create for OuChiner?
Signing up takes a few minutes: your Instagram account, your SIRET number and your IBAN.
Become a Creator Partner →Any questions? Send us a direct message on Instagram, @ouchiner.official, or use our contact form.
No business? The Ambassador programme is free and open to everyone. Discover the Ambassador programme →